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I love the Americans, and I say that totally without irony.

I love their earnest sense of straightforwardness. I love the way they are mostly without guile. I love the way they have so little holiday that they organise their fun so as to make best use of what little time they have. I love the way they know that they might only have time for a couple of beers, so they'd better be damn tasty, and medium-strong to boot.

I'm sure you've seen this video by now. I like it, but I'd love to see it remade with British craft beer drinkers. The dentistry wouldn't be as good, for a start. And I think quite a lot of us would struggle to stare into a camera and deliver the same sentiments with that sort of sincerity, that lack of irony, that wholesome earnestness.