Actually it's £1.00 before VAT and the duty on a 6% 500ml beer must be around 60p. The price for a single bottle is £1.97 so four for a fiver is a substantial reduction. I don't buy into the theory that they are selling them at a loss, but they probably only make a few pence per bottle. Four for a fiver is rare nowadays, I don't think I've seen it since last Xmas.
£1.97 for a 500ml bottle is the equivalent of £2.24 a pint which isn't that different to what the cheapest Spoons charge!
The cheapest item in Tesco that isn't just water is their own brand 4.8% premium lager which is £2.99 for 4x440ml cans. This is a disgusting concoction brewed by Tennents in Scotland.
"Royal Victoria Pavilion in Ramsgate into what could be the country's biggest pub"
http://www.thisiskent.co.uk/Pavilion...#axzz2i45THC9D
"Do I know where hell is? hell is in hello"
JDW, Winter Seam in Castleford, Guest Ales £2.29 a pint.
"The Watford-based company has purchased"
http://www.thedrinksbusiness.com/201...irst-eire-pub/
"Do I know where hell is? hell is in hello"
http://www.newarkadvertiser.co.uk/ar...pub-calls-time
All Wetherspoon's fault.....but then again Punch Taverns are involved. Anyone have local knowledge?