That's interesting. Means there is potentially a huge gap in the market for affordable 'craft' keg beer in pubs.
Yes when I saw a beer I personally like in it s natural form,(cask), normally around £3.60 ish , offered as keg here at £ 5.20/pint, Darkstar Hophead 3.8% ,you have to wonder who is actually taking the piss?
Last edited by Mobyduck; 05-04-2015 at 07:28. Reason: £5.20 not £5.80, still taking the piss though.
"Everybody's got to believe in something. I believe I'll have another beer."
-W.C.Fields
Playing devil's advocate here I imagine the reasoning from a craft brewer going something like this:
'We have a much better product than mass produced keg lager. We don't have the ecomonies of scale because we are small. We put more time and effort into brewing and use better quality ingredients than the big boys. Customers are willing to pay for quality'
Problem with this argument is that cask ale brewers can make the same argument. So why is 'craft' more expensive? Marketing and trends, and gullible punters!
Gullible punters I suspect (and I fall into this category) just for research you understand.
"Everybody's got to believe in something. I believe I'll have another beer."
-W.C.Fields
Yes, a very expensive pub indeed.They had a beer on from Bearhug brewery about 5.0 at £7.00 a pint.I questioned the female manager why it was so expensive and she said it comes all the way from America.I told her to google it but she refused as she knew it was American.Its a new London brewer.One nil to me. cheers