As the fetive period draws close ,there will be many examples of inappropriate marketing and this gem really got my goat.For the benefit of non CAMRA members ,this article appeared in this months What's Brewing under the title "Jingle Wells"
"The Bombardier pump clip is getting a Christmas makeover.For the festive period the beer,which is unaltered,will be renamed Bombareindeer and feature a horn-sporting clip complete with flashing nose.Well's Chris Lewis said "Rather than create a brand new beer for Christmas ,it makes sense to inject some festive jollity into Bombardier " "
Anyone else come across anything as crass,or am I just a miserable fastard?