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While craft keg may be struggling to get out of the starting blocks, a phenomenon that has made a significant impact on the British pub scene is the growth of “world lagers”. Because this is nothing to do with real ale, it has tended to go largely unremarked. But, when a bog-standard Robinson’s local has a tap for Budweiser Budvar, and a Hydes pub one for Moretti, it is clear that a major change has taken place from the days when Carling and Stella ruled the roost.
The drinker who wishes to appear discerning but won’t touch that warm flat stuff that comes out of handpumps will now very often choose a fashionable imported lager, which is likely to be the most expensive draught on the bar.
Given that lager has twice the market share of ale, and all of it is keg to start with, perhaps ambitious British craft brewers might do better to concentrate on distinctive lagers rather than keg ales. The “reassuringly expensive” Pointing Dog in Cheadle Hulme already has a tap for Derbyshire-brewed Moravka, of course.
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