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Out of 80 poll respondents, 43 wouldn’t be prepared to let the likes of Carling, John Smith’s or Guinness pass their lips if caught at a party or function where there was no “decent” beer available. Sorry folks, but whatever the motivation, that comes across as a pretty snobby attitude to me. Scant sign of the “all beer is good” inclusiveness there.

Would the whisky snob drink Bell’s, or the wine snob drink Aussie Chardonnay? I think they would, if there was no better alternative. This underlines the key point about beer snobbery. Whisky snobbery, wine snobbery, even car snobbery, all serve to enhance the entire category by encouraging aspiration. On the other hand, beer snobbery all too often denigrates the ordinary and sets up an unhelpful them-and-us attitude.