I know there's a lot of footy fans on PG, and good luck to the guy but this sort of thing would make me find another pub pretty sharpish,

"Pubs continue to come up with ingenuous ways to make the most of the sporting calendar. The one that grabbed my attention recently was Marston’s tenant Tim Baker who has installed his very own four-tier stand at the Roebuck in Marchwood, Hampshire. Not surprisingly, going the extra mile for his sports-mad customers has seen turnover double to £10,000 a week. It cost about £10,000 to install his stand, but certainly makes a statement about the pub’s commitment to the best possible sports coverage."

from Paul Charity's column in the Morning Advertiser full story here