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I may be letting myself in for some trouble here, but we'll soon find out. One word I cannot stand is Booze. Every connotation that word brings up* is negative to me. Now I expect to see it used in certain places. The Daily Mail, for example, or a certain chain of off-license that advertises 'bargains' to it's customers.

But some places it's just not necessary - and a perfect example of this was last week in a program about what products contain fish. Kill it, Cut it, Use it was a BBC program hosted by Julia Bradbury explaining how parts of animals end up in different products, and in the fish episode she went to a rugby club and talked about 'booze' a lot.

To some people there's nothing wrong with the word booze, but with a media that is hell bent on keeping all alcohol under one banner, regardless of place of purchase, type of alcohol, production method etc, I don't feel it does ale** any favours.

Cheers

*no pun intended
**swap 'ale' for 'craft beer' if you like - I'm not getting into that one


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