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I came across this video on it is a video by the guys at Odell Brewing Co. Fort Collins, Colorado, USA.

In the video they talk about their ideals & ethos & about making beers that engage people, beers that aren't just novelty but beers with originality & uniqueness. If I had to try & some up craft beer as an ideal, as a way of life, as a passion, as a life's work, I really couldn't do better than this video. Brewers like this continue to influence the craft beer scene & long may it continue. Odell's beers are supremely balanced & classy & the good news is they're becoming widely available in the UK now. Mr Foleys on the headrow in Leeds has Odell IPA on draught right now, so get down there & taste what they're all about. Odell don't try to define craft, they embody it!

Craft Brewing - Odell Brewing Co. from Odell Brewing on Vimeo.