The thing is that the local pubco pub here has Fuller's London Pride on all the time for under £3, so why are their tied pubs significantly more expensive?
The thing is that the local pubco pub here has Fuller's London Pride on all the time for under £3, so why are their tied pubs significantly more expensive?
Holden's MILD - at White House, Hockley £1.80.... at the Lamp, Bloxwich, £2.05.... as a guest at Chambers, Stafford, £2.80
There is a point to this post, somewhere.
MILD:
I wonder too. My local - Barracuda - pubco pub has Pride streets ahead of the pack at £3.20. Youngs ordinary is £2.40 and along with a couple of the usual suspects at less than three quid there are two entirely presentable Westerham beers on at £2.80; there's no contest really.Originally Posted by Rex_Rattus
But why? I can think off the top of my head of four reasons:
1: The product is so popular they can charge what they like.
2: They are using prices to ration demand due to production problems or sheer lack of capacity.
3: They are using premium pricing as a marketing strategy.
4: The company is on the rocks and this is a last gasp attempt to increase cash flow.
Any more?
Last edited by NickDavies; 28-02-2011 at 19:22.
The strange thing is even when the local Wetherspoons Had London Pride and ESB on a few weeks ago it was £2.90 & £3.20 where all other guest beers were only £2.15 under 5% ABV & £2.30 over 5% ABV.
Don't You just hate Pubs that say
( We don't stock any Real Ales as theres Just no call for it.)
Fuller's don't do discounts. Having had a look at getting London Pride in (one of my dad's favourites) I'd be looking to charge around £3.50. Butty Bach or Pedigree is £3.10
*insert something clever/humorous/interesting here*
I guess that goes with my theory #1 - they don't need to do cheap. Make you wonder though, in 'community locals' in the south east Pride is often the token real ale amongst a forest of keg fonts, often in poor shape and often priced at a level to match top end lagers like 1664 or wifebeater. Yet lots of people must still buy it.
I do remember chatting to a landlord based near Yeovil and he told me that Fullers charged an extra £20-30 a firkin more than local micros and other regional breweries. This would tie in with a 40 - 50 p a pint surcharge. No wonder you don't get much of it around here.
Yes they must, and I'm one of them. But not usually by choice. I can't tell you how many times I've gone into a pub and Pride has been the only ale on, or perhaps only a choice of GKIPA or Pride. In my local the choice has been Pride or OSH for some while, and I do prefer Pride to anything produced by GK. But my local only charges £2.86 for the Pride, which is a good price by London standards. But I still don't understand why some pubs stock Pride when they have to pay premium rates, when it seems that there better value options available.
If it is a brand in the area then people will buy it where they might not buy another. Also presumably their payment per pint will be higher as they will act on a margin, so why not stick with it.
If they are selling the full barrel I think the better question is why they don't run another pump with a better value local option.
That's the obvious choice. I'd love to have one firk as a guest ale, but it's never going to happen unless one of the local independent wholesalers does what he does quite often. If a beer comes up on 'buy 9 firks get 1 free' he'll do the offer and average the price out across the 10 firks. This has often helped me get a beer that would otherwise be too expensive. There's a lot to be said for buying clubsIf it is a brand in the area then people will buy it where they might not buy another. Also presumably their payment per pint will be higher as they will act on a margin, so why not stick with it.
If they are selling the full barrel I think the better question is why they don't run another pump with a better value local option
*insert something clever/humorous/interesting here*
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