Bar Humbug.

[Bucking Fastard]

As the fetive period draws close ,there will be many examples of inappropriate marketing and this gem really got my goat.For the benefit of non CAMRA members ,this article appeared in this months What's Brewing under the title "Jingle Wells"

"The Bombardier pump clip is getting a Christmas makeover.For the festive period the beer,which is unaltered,will be renamed Bombareindeer and feature a horn-sporting clip complete with flashing nose.Well's Chris Lewis said "Rather than create a brand new beer for Christmas ,it makes sense to inject some festive jollity into Bombardier " "

Anyone else come across anything as crass,or am I just a miserable fastard?

[Millay]

There's the Hardys & Hansons Rocking Rudolph which usually has a flashing red nosed reindeer on the clip. JDW's festive beers include Banks & Taylor Turkey's Trauma (didn't think much of that yesterday) a Hydes Yule be Back and a Salopian Christmas Rapping with a picture of Santa on the decks on the clip (liked that one much better). Oakham have a Raucous Reindeer so I'll be looking out for that one, I quite like their beers.

[RogerB]

The old yuletide regular Bateman's Rosey Nosey also has a flashing bulb for a nose that usually conks out (no pun intended) after half a dozen flashes.

[RogerB]

am I just a miserable fastard?

Aren't we all?

[Bucking Fastard]

Oakham have a Raucous Reindeer so I'll be looking out for that one, I quite like their beers.

I too like Oakham beers so that should be well worth seeking out.I dont like the Bombardier promo as this is just a rebadging of (IMHO ) an indifferent beer and as you mentioned other brewers have already done the flashing nose,Bateman's Rosey Nosey is another example.

[hondo]

[Millay]

The old yuletide regular Bateman's Rosey Nosey also has a flashing bulb for a nose that usually conks out (no pun intended) after half a dozen flashes.

That was the one I was thinking of Roger not the Rocking Rudolph - although I guess that might have a flashing nose as well.

[gillhalfpint]

It is ok for a brewer to do a seasonal brew for Xmas, and have whatever flashing is needed to promote it.

Don't like Wells rebadging Bombardier in this way myself. Bah Humbug from me too.

[Millay]

That was the one I was thinking of Roger not the Rocking Rudolph - although I guess that might have a flashing nose as well.

Found the Rocking Rudolph again yesterday and it has lights on the antlers as opposed to the nose.

[ETA]

Stonehenge Ales also does a Rudolph (1048, 5%ABV) at Christmas. Haven't seen any yet this year but it was good stuff last year.