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The current poll is intended to find out to what extent people are influenced by in-store offers when buying bottled or canned beer. After I’d done it, it occurred to me that there is really a fifth category – people who don’t mainly stick to familiar brands, but are always on the lookout for something new or unusual. But if you take that approach, and don’t pay much attention to the price tag, then the first answer, “I buy the brands I like regardless of price” is the best one to go for. So far, that’s well in the lead, which will no doubt disappoint Cooking Lager and his campaign for cheap lout.



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