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After listening to the soft hitting interview on Radio 4 and reading capitalist brewery owner James Watt's humblebrag about his 10 biggest mistakes I got to wondering what are really Brewdog's 10 biggest mistakes?
I was an early fan of Brewdog, back in the day when I had to go to specialist beer shops to find their beers. I can remember when they first got a beer in a supermarket and I've watched their growth ever since. Having said that, I also went off Brewdog early on, once I realised they were twats.
What first pissed me off can't really be called one of their biggest mistakes, as they've done very well out of it, but selling off a very small part of their company to their fans, and then selling off a larger chunk at a lower price to venture capitalists seemed an incredibly cynical move.
Having tits on a beer bottle was definitely a mistake though, as it rapidly vanished from their website:

I don't remember them getting much flak for it, perhaps because they managed to hide it so quickly. But then I don't remember them getting much flak for this one either:


Which is certainly as bad, if not worse, than that awful CAMRA young members' leaflet that had everyone up in arms.

The second biggest mistake I think they made was when they dobbed themselves in to the Portman group to generate some publicity. Putting the whole brewing industry at risk of greater regulation for their own personal gain is a dick move, even more so when they duped Zak Avery into writing stuff to support them. Arseholes.


The general drivel about them being somehow different from any other bunch of capitalist bastards trying to separate you from your cash also grates, but it's hard to pin down a specific mistake as it permeates their marketing output. In fact, I can't be arsed to look any closer, or indeed keep going with singling out any of their many mistakes. Instead I'm going to try crowd sourcing rather than crowd funding. So here's your chance to see if we can get to 10 by putting in the comments what you think are Brewdog's biggest mistakes.







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