One in the eye for the neo-prohibitionists,
http://www.morningadvertiser.co.uk/G...er+All+News%29
"Do I know where hell is? hell is in hello"
"understanding the “needs and lifestyles” of older drinkers without “explicitly telling them that they are old”
http://www.marketingweek.co.uk/news/...007717.article
"Do I know where hell is? hell is in hello"
I think "Crowdsourced Ideas" will not be coming from older drinkers, who, like you,have no idea what this bollocks means and will avoid wherever possible
As an older drinker I will give them a tip, we do not give a sh!t about bottle shapes, if we want wine flavour, guess what, we will drink wine and never drink out of bottles, unlike the posed photo
OK some may in dire emergency, like on a picnic
I drink to make others more interesting
My first thought was that lager, alongside smooth, is an old man's drink anyway, so nowt special would be needed in the way of marketing bullocks.
Crowdsourced idea appears to mean "I'm too lazy/not clever enough to think up an idea, so I'll get some mugs to do it for me with the bonus that I don't have to pay them for their trouble" . It is also used for things like crowdsourced funding ie the banks think we're tossers and won't give us any money but the mugs will.
It would be nice if the cases of beer had little wheels on them so I can push the beer home instead of carrying it now my bones are brittle.