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The Zythophile - How Heineken tried to bully a new small Greek brewer, and failed
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Never try to bully a Maniot. These are the inhabitants of the Mani peninsula in the Peloponnese, descendants of the Spartans. They fought the Ottoman Empire for more than 350 years, and led the revolt starting in 1821 that finally saw the Greeks re-establish their independence. With that kind of history, unsurprisingly, they won’t be … Continue reading How Heineken tried to bully a new small Greek brewer, and failed →
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