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A few years back, when I was still involved in hospitality trade journalism, I would get occasional invites from Carlsberg to some PR gigs. One was to Wembley to see England play San Marino. The match itself was the predictable turkey-stuffing (5-0) but it was the entertainment beforehand we were particularly supposed to appreciate: Northampton’s … Continue reading Carlsberg’s new lager: the verdict is in and it’s ‘This is NOT the future of beer’ →

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