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Between Christmas and New Year, the Daily Telegraph reported how Public Health England were urging the government to impose strict maximum calorie limits on a huge range of common dishes eaten out of the home. Now, as I have argued before, while there may be practical difficulties in achieving it, there isn’t really any objection in principle to providing calorie information. However, this goes far beyond that to represent an unprecedented intrusion into the minutiae of people’s everyday actions, and something that is not mirrored in any other country.
There’s a huge list of practical problems with this. For a start, it’s a blanket, one size fits all solution that does not take account of people’s hugely different dietary requirements. Someone doing hard manual work (and there are still a few about) will need far more calories than a sparrow-like maiden aunt. There’s nothing to stop people ordering two meals if they don’t think that one is enough. And how does it deal with self-service buffets, or the growing trend for tapas-style menus with a variety of “small plate” dishes?
It must also be remembered that, in recent years, there has been a marked reduction in the average amount of calories consumed per person. If we are indeed as a society becoming more obese (which is less clear-cut than often supposed), then it is due to doing less, not eating more.
Not surprisingly, there was a chorus of protest in response to this news. Surely, you might think, there would be tremendous political mileage for any party prepared to call a halt on the ever-growing tendency to want to micromanage every aspect of people’s daily lives. Why can’t people be treated like responsible adults and left alone to make their own decisions?
But the problem is, as I have often said, that people in general do not identify any commonality of interest with others whose freedom is being infringed. I may be outraged that my ability to do this is being curbed, but I will cheer on when whatever that other dirty, irresponsible scumbag does is banned. As long as people to continue to view things within their own particular silo, it will continue happening.
It all started, of course, with the campaign against tobacco. And how many people welcomed that, and flatly denied that it represented the start of a slippery slope?