Visit the Boak and Bailey's Beer Blog site

“[Modern] beer is little more than a symbol. What would a pint of ‘mild’ taste like except dishwater if it were poured down the rural and metropolitan throats anywhere but in a public house?”
‘Y.Y. ’,*New Statesman, 13 March 1943
Y.Y. was the pen name of Belfast-born writer Robert Lynd (1879-1949) and coincidentally it was a conversation with a barman from Northern Ireland the other night that got us thinking about the effects of magic upon the perceived quality of beer.

The barman we spoke to rolled his eyes at the suggestion (not from us) that Guinness is somehow better in Dublin:*‘It’s just because they pull through so much. And because, you know, you’re in*Dublin, on*holiday.’
It’s often been observed that particular beers that taste bland or even bad at home gain a certain glamour in a bar in Barcelona. Here’s Zak Avery on that subject from back in 2010:
In my memory, Cruzcampo was my holiday beer par excellence – cold, snappy, crisp, and perfect to wash down plates of*jamon*or*gambas. In actuality, Cruzcampo is an ordinary mass-produced lager, tasting slightly oxidised and having a faintly sweet yellow apple note, neither of which are appealing or refreshing.
So, if Spanish sun makes bad lager taste good, and being in sight of St James’s Gate makes Guinness taste better, could it be, as Y.Y. suggests, that the pub itself — that romantic, almost sacred institution — is at least part of what gives cask ale its appeal?¹

Let’s put that another way: we’ve asked several people over the years exactly*why we might prefer cask ale to keg² and the answers we’ve received have tended to point to gentler carbonation, lack of filtration and/or pasteurisation, and slightly warmer serving temperatures. And perhaps those are the tangible reasons, but isn’t it also to do with the paraphernalia?The brass and porcelain hand-pump, for example, could just as easily be (has been) an electric push-button if everyone was being coldly logical about all this. But those pumps add something.
We have a theory that a mediocre pint of, say, Timothy Taylor Landlord in a Victorian pub full of cut glass and dark wood, or a country pub with a crackling log fire, would register as tasting better than a technically perfect one in a laboratory. Or, indeed, that a pint of keg bitter would taste better in that ideal pub than a mediocre cask ale in the lab.
There are limits, of course: at a certain threshold, the spell is broken, and a bad beer will taste bad whatever the occasion or setting.
The point is, it’s complicated, and most of us aren’t coldly logical, and that’s fine: if you’re susceptible to being bedazzled, as we are, then let it happen.

  1. Not to everyone — we*know.
  2. We do, on the whole, but of course that’s not the same as saying cask*is better. Subjective, innit?

Cask Ale: a Kind of Magic? originally posted at Boak & Bailey's Beer Blog