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One of the most marked changes in the pub trade over the forty years of my drinking career has been the ever-growing prominence of food. In practice, there was a lot more pub food around in the 70s than the decade is often given credit for, but even so it has steadily increased in importance such that, for many pubs, it now forms the core of their business. It has become a truism to say that, outside urban centres, most pubs now could not survive without food.
The situation where this is perhaps most obvious is when away on holiday. For most people, going on holiday is about the only opportunity they get to experience pubs outside their own area in the evenings, when they are busiest, and the balance of trade is most representative. I remember in the 80s, when visiting pubs on holiday, that there tended to be a mixed economy. Yes, many now served evening meals, but there was also a good leavening of drinking customers too. Fast forward thirty years, and all too often they’re given over entirely to dining. For example, last month I visited a pub on the Isle of Wight on a Monday night. It didn’t obviously present itself as a “dining pub”, but I rapidly became conscious that I was the sole customer who wasn’t eating.
Obviously the main driver of this is changing social trends and mores, and pub operators can’t be blamed for adjusting their business model to suit the shifting winds of fashion. It may be a matter of regret, but there’s nothing really that can be done to reverse the trend. But you do have to wonder whether it has, slowly but surely, led to pubs metamorphosing into something entirely different from what they once were. Certainly, the new-build “family dining pub” that is becoming increasingly common would be unrecognisable from the perspective of 1977.
Back in the early days of this blog, I described this as “a strange hybrid kind of business that may superficially resemble a pub but in reality is just a second-rate dining outlet.” I know that particular boat has long since sailed, but I still can’t help thinking that we would have both better drinking and better eating if the two hadn’t merged into one.