Visit the Tandleman's Beer Blog site



It seems that AB InBev are putting the brands Bass, Boddingtons and Flowers up for sale. The Morning Advertiser has the story here. While no-one in their right minds gives a monkey's chuff for any of them, discredited and unloved as they have become, there is a potential fall out for the regional brewers that brew them for AB InBev. Hydes of Manchester who brew cask Boddingtons, could be a potential victim of this aspect, though that is speculative at the moment.

The problem may be in finding a buyer despite the rumoured low price of £10 - 15 million, especially as the sale of Bass will exclude both the trademark and international rights, including lucrative exports to America, where the beer is still very popular.

Somehow I doubt that anyone will want to cough up for them. They are unloved and almost forgotten and I doubt if they can be revived. Their heritage and history have been destroyed long ago.



More...