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It seems that AB InBev are putting the brands Bass, Boddingtons and Flowers up for sale. The Morning Advertiser has the story here. While no-one in their right minds gives a monkey's chuff for any of them, discredited and unloved as they have become, there is a potential fall out for the regional brewers that brew them for AB InBev. Hydes of Manchester who brew cask Boddingtons, could be a potential victim of this aspect, though that is speculative at the moment.

The problem may be in finding a buyer despite the rumoured low price of 10 - 15 million, especially as the sale of Bass will exclude both the trademark and international rights, including lucrative exports to America, where the beer is still very popular.

Somehow I doubt that anyone will want to cough up for them. They are unloved and almost forgotten and I doubt if they can be revived. Their heritage and history have been destroyed long ago.



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