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of a gun. That's what Pils is looking down.

If my tiny unrepresentative sample is anything to go by.

When a beer style loses the young, it slowly dies.

Walking past a studenty terrace on a hot day, surprisingly little Pils was being drunk. 50% at most. And 0% of the female beer drinkers were on Pils.

That's the future. Tomorrow's drinkers prefer beers other than Pils.

Pils sales: slow decine for a few years, then a rapid one. That's my prediction. Could be wrong. I once believed Newcastle cound win the league.

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