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Taking the Beard Out of Beer - Bavaria Gets Controlling Stake in Palm
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Bavaria NV has acquired a 60% majority stake in Belgian Palm Craft Brewers.
Palm Belgian Craft Brewers will thus from now part of Bavaria NV, with (it looks like from the translation) Bavaria taking 100% ownership by 2021 but I need to double check that.
I've been wondering what's going to happen to Palm for a while, the company's withdrawal from direct sales in the UK struck me as incredibly odd, the thirst for a number of its brands here was clear: Rodenbach & Boon couldn't be more loved.
I'll add more as I get the UK translations!
Thanks to @belgiansmaak for forwarding the releases to me - very kind.
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