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Shut up about Barclay Perkins - Lager in 1960
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Here we finally are. At the final part of this series I started several decades ago. Or so it seems.
For Lager, 1960 is a significant year. It’s when the style started to take off in terms of popularity and a large number of brewers started brewing one around this time. And not just national brewers. Regional and even local brewers got in on the act. Of course, most of the Lagers from smaller brewers are long gone. They weren’t able to compete with the advertising budgets of the big boys.
There are rather more survivors from this Which? set than for other styles. Four of the seven brands still exist. Only the Barclay’s and Charrington’s Pilsners have bitten the dust. The percentage of survivors was much lower for all the other styles.
Lager = shit value. I learned that when I was 15 and sensibly opted for the most cost-efficient of beers: Mild. Piss and taking are two words that come to mind with Lager pricing. Three bob a pint for something either Mild or Ordinary Bitter strength. With just a few pence from a paper round, Mild made sense.
I split the non-Which analyses because there were beers clearly in a different class. All are genuine imports. And all look as if they’re the original strength. A good bit stronger than most that were brewed in Britain. But not that much more expensive. Leaving, bizarrely, the stronger imports better value than the watery locally-brewed Lagers. Looks like imports set price expectations and British brewers followed.
Backing up to buck banging, draught kicks bottled’s arse, dry styles empty their bladders on the faces of those sweet bastards.
I feel vindicated. Half of Bass and a bottle of White Shield was my London indulgence. Classy, boozy and surprisingly good value.
Average price per % ABV |
Style |
Which? |
mine |
Mild |
3.87 |
3.73 |
Draught Bitter |
4.21 |
4.22 |
Draught IPA |
|
4.56 |
Bottled IPA |
5.45 |
6.28 |
Light Ale |
6.56 |
6.58 |
Bottled Pale Ale |
6.59 |
6.75 |
Brown Ale |
7.05 |
6.76 |
Not so sweet Stout |
6.01 |
7.13 |
Strong Ale |
5.11 |
7.58 |
Sweet Stout |
9.05 |
9.57 |
Lager |
10 |
10.7 |
Strong Lager |
|
8.1 |
Lager in 1960 |
Brewer |
Beer |
Price per pint d |
OG |
FG |
ABV |
App. Atten-uation |
Index of Hop Bitter |
price per % ABV |
Ind Coope |
Graham's Skol |
32 |
1034.4 |
1007.45 |
3.50 |
78.34% |
21 |
9.15 |
Charrington |
Pilsner Lager |
32 |
1036.0 |
1008.3 |
3.60 |
76.94% |
32 |
8.90 |
Tuborg |
Denmark Pilsener |
34 |
1031.1 |
1005.7 |
3.30 |
81.67% |
31 |
10.30 |
Courage & Barclay |
Barclays Pilsner Lager |
34 |
1034.8 |
1007.8 |
3.50 |
77.59% |
26 |
9.70 |
Courage & Barclay |
Barclays Pilsner Lager |
36 |
1035.6 |
1007.85 |
3.60 |
77.95% |
25 |
9.99 |
Tennent |
Tennent's Lager |
36 |
1036.3 |
1008.55 |
3.60 |
76.45% |
20 |
10.00 |
Carlsberg |
Danish Pilsner |
36 |
1031.2 |
1008.05 |
3.00 |
74.20% |
23 |
12.00 |
Average |
|
34.3 |
1034.2 |
1007.7 |
3.44 |
77.59% |
25.4 |
10.0 |
Source: |
Which Beer Report, 1960, pages 171 - 173. |
Lager in 1959 - 1960 |
Brewer |
Beer |
Price per pint d |
OG |
FG |
ABV |
App. Atten-uation |
colour |
price per % ABV |
St. Pauli, Hamburg |
B.B. Lager |
|
1030.7 |
1010.3 |
2.64 |
66.45% |
7 |
|
Tuborg |
Tuborg Lager |
42 |
1030.7 |
1005.8 |
3.23 |
81.11% |
13 |
12.99 |
NV Bierbrouwerij "De Wereld", Raamsdonk |
Piraat King Size Ale |
27.5 |
1031.1 |
1005.6 |
3.31 |
81.99% |
10 |
8.30 |
Vanderheuvel, Brussel |
Ekla Lager |
32 |
1031.2 |
1006.1 |
3.26 |
80.45% |
10 |
9.82 |
Carlsberg |
Pilsener |
42 |
1031.2 |
1009.1 |
2.76 |
70.83% |
15 |
15.20 |
Tollemache |
Kroner Lager |
|
1033.4 |
1007.5 |
3.24 |
77.54% |
7 |
|
Graham's |
Skol Pilsner Lager |
36 |
1033.4 |
1007 |
3.30 |
79.04% |
8 |
10.91 |
Greene King |
Lager |
|
1034.9 |
1006.4 |
3.56 |
81.66% |
9.5 |
|
Tennant Bros. |
Lager |
31.875 |
1035.2 |
1006.8 |
3.55 |
80.68% |
8.5 |
8.98 |
Carling Brewery (brewed in Sheffield) |
Black Label Canadian Lager |
|
1036.5 |
1004.4 |
4.18 |
87.95% |
|
|
Lees |
Lager |
|
1037.0 |
|
|
|
|
|
Mitchell & Butler |
Export Lager |
32 |
1039.7 |
1010 |
3.71 |
74.81% |
7.5 |
8.62 |
Average |
|
34.8 |
1033.8 |
1007.2 |
3.34 |
78.41% |
9.6 |
10.7 |
Schous Brewery, Oslo |
Norwegian Beer |
36 |
1041.2 |
1005.5 |
4.66 |
86.65% |
8.5 |
7.73 |
Pilsor |
Lamot Lager |
42 |
1043.8 |
1003.2 |
5.31 |
92.69% |
7.5 |
7.91 |
Lamot |
Pilsor Lager |
36 |
1044.4 |
1007.5 |
4.61 |
83.11% |
7 |
7.80 |
Vanderheuval, Brussels |
Ekla Lager |
42 |
1045.6 |
1009.6 |
4.68 |
78.95% |
10 |
8.97 |
Okocim |
Full Light Export |
|
1051.8 |
1009.2 |
5.32 |
82.24% |
8 |
|
Zywiec |
Full Light |
|
1052.3 |
1008.7 |
5.45 |
83.37% |
8 |
|
Lowenbrau |
Light Special |
|
1061.1 |
1014 |
5.89 |
77.09% |
5 |
|
Average |
|
39.0 |
1048.6 |
1008.2 |
5.13 |
83.44% |
7.7 |
8.1 |
Sources: |
Lees brewing records |
Whitbread Gravity book held at the London Metropolitan Archives, document number LMA/4453/D/02/002. |
No next bit. Done, done and fucking done.
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