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Thread: The 'going out' culture

  1. #21
    This Space For Hire Aqualung's Avatar
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    Quote Originally Posted by PaddyMick View Post
    Ah i see that place is owned by Red Squirrel. Still, good of them to do it at those prices.
    The bloke behind the bar told me that it costs them NOTHING more to do keg than it does cask. It's one big gravy train.

  2. #22
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    That's interesting. Means there is potentially a huge gap in the market for affordable 'craft' keg beer in pubs.

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    Quote Originally Posted by PaddyMick View Post
    That's interesting. Means there is potentially a huge gap in the market for affordable 'craft' keg beer in pubs.
    If you are happy making the same profit pound wise not percentage wise as you make on cask beers there may be huge market for craft keg beers.Only downside is you have to attract the hipsters who drink it. cheers

  4. #24
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    Quote Originally Posted by PaddyMick View Post

    Totally agree 'craft' keg beer is overpriced.
    Yes when I saw a beer I personally like in it s natural form,(cask), normally around £3.60 ish , offered as keg here at £ 5.20/pint, Darkstar Hophead 3.8% ,you have to wonder who is actually taking the piss?
    Last edited by Mobyduck; 05-04-2015 at 07:28. Reason: £5.20 not £5.80, still taking the piss though.
    "Everybody's got to believe in something. I believe I'll have another beer."
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  5. #25
    Spritzer Swallower PaddyMick's Avatar
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    Playing devil's advocate here I imagine the reasoning from a craft brewer going something like this:

    'We have a much better product than mass produced keg lager. We don't have the ecomonies of scale because we are small. We put more time and effort into brewing and use better quality ingredients than the big boys. Customers are willing to pay for quality'

    Problem with this argument is that cask ale brewers can make the same argument. So why is 'craft' more expensive? Marketing and trends, and gullible punters!

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    Quote Originally Posted by PaddyMick View Post
    Playing devil's advocate here I imagine the reasoning from a craft brewer going something like this:

    'We have a much better product than mass produced keg lager. We don't have the ecomonies of scale because we are small. We put more time and effort into brewing and use better quality ingredients than the big boys. Customers are willing to pay for quality'
    And that argument doesn't stand up as if they brew less than 5,000 hectolitres a year they only have to pay half the duty.

    Quote Originally Posted by PaddyMick View Post
    So why is 'craft' more expensive? Marketing and trends, and gullible punters!
    And that argument hits the nail on the head!!!

  7. #27
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    Gullible punters I suspect (and I fall into this category) just for research you understand.
    "Everybody's got to believe in something. I believe I'll have another beer."
    -W.C.Fields

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    Quote Originally Posted by Aqualung View Post
    The bloke behind the bar told me that it costs them NOTHING more to do keg than it does cask. It's one big gravy train.
    I think its the pubs that are ripping us off not the brewers.

  9. #29
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    Quote Originally Posted by london calling View Post
    I think its the pubs that are ripping us off not the brewers.
    Probably mostly so, I agree.

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    Quote Originally Posted by Mobyduck View Post
    Yes when I saw a beer I personally like in it s natural form,(cask), normally around £3.60 ish , offered as keg here at £ 5.80/pint, Darkstar Hophead 3.8% ,you have to wonder who is actually taking the piss?
    Yes, a very expensive pub indeed.They had a beer on from Bearhug brewery about 5.0 at £7.00 a pint.I questioned the female manager why it was so expensive and she said it comes all the way from America.I told her to google it but she refused as she knew it was American.Its a new London brewer.One nil to me. cheers

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