The 'going out' culture

[Aqualung]

Ah i see that place is owned by Red Squirrel. Still, good of them to do it at those prices.

The bloke behind the bar told me that it costs them NOTHING more to do keg than it does cask. It's one big gravy train.

[PaddyMick]

That's interesting. Means there is potentially a huge gap in the market for affordable 'craft' keg beer in pubs.

[london calling]

That's interesting. Means there is potentially a huge gap in the market for affordable 'craft' keg beer in pubs.

If you are happy making the same profit pound wise not percentage wise as you make on cask beers there may be huge market for craft keg beers.Only downside is you have to attract the hipsters who drink it. cheers

[Mobyduck]

Totally agree 'craft' keg beer is overpriced.

Yes when I saw a beer I personally like in it s natural form,(cask), normally around £3.60 ish , offered as keg here at £ 5.20/pint, Darkstar Hophead 3.8% ,you have to wonder who is actually taking the piss?

[PaddyMick]

Playing devil's advocate here I imagine the reasoning from a craft brewer going something like this:

'We have a much better product than mass produced keg lager. We don't have the ecomonies of scale because we are small. We put more time and effort into brewing and use better quality ingredients than the big boys. Customers are willing to pay for quality'

Problem with this argument is that cask ale brewers can make the same argument. So why is 'craft' more expensive? Marketing and trends, and gullible punters!

[Aqualung]

Playing devil's advocate here I imagine the reasoning from a craft brewer going something like this:

'We have a much better product than mass produced keg lager. We don't have the ecomonies of scale because we are small. We put more time and effort into brewing and use better quality ingredients than the big boys. Customers are willing to pay for quality'

And that argument doesn't stand up as if they brew less than 5,000 hectolitres a year they only have to pay half the duty.

So why is 'craft' more expensive? Marketing and trends, and gullible punters!

And that argument hits the nail on the head!!!

[Mobyduck]

Gullible punters I suspect (and I fall into this category) just for research you understand.

[london calling]

The bloke behind the bar told me that it costs them NOTHING more to do keg than it does cask. It's one big gravy train.

I think its the pubs that are ripping us off not the brewers.

[Aqualung]

I think its the pubs that are ripping us off not the brewers.

Probably mostly so, I agree.

[london calling]

Yes when I saw a beer I personally like in it s natural form,(cask), normally around £3.60 ish , offered as keg here at £ 5.80/pint, Darkstar Hophead 3.8% ,you have to wonder who is actually taking the piss?

Yes, a very expensive pub indeed.They had a beer on from Bearhug brewery about 5.0 at £7.00 a pint.I questioned the female manager why it was so expensive and she said it comes all the way from America.I told her to google it but she refused as she knew it was American.Its a new London brewer.One nil to me. cheers