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We wouldn’t normally share contrived wannabe-viral*videos from breweries, especially big ones — someone, somewhere will be counting this, with glee, as ‘engagement’ — but as it’s a rare case of us getting a prediction right*(item 5), we felt compelled.
What are they saying here? That the product is actually pretty*inoffensive and more culturally significant than people give credit for (probably true) and that, more importantly, most of us bullshitters can’t*really tell the difference anyway (maybe somewhat true).
(Via @Ben_T_Johnson.)
VIDEO: Called It! from Boak & Bailey's Beer Blog - Over-thinking beer, pubs and the meaning of craft since 2007


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