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The real benefit of Cask Ale Week as we see it is not particularly that it encourages punters to drink more cask ale but that it convinces those selling it to up their game a notch.

In a Fuller’s pub (the Mad Hatter Hotel, near Blackfriars and Waterloo) last week, we were spoilt for choice,* with our beloved London Porter (the Cask Ale Week special), a brilliant IPA (Bengal Lancer),* London Pride, ESB and Chiswick all on offer.

Now, Fuller’s, let’s have that variety all year round: interesting beers are for life, not just for Cask Ale Week.



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