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We're back at the number mine today. Looking at the slag heap. Yes, it's part one of an occasional series on the disappeared breweries of London. We're kicking off with the rather unfortunately-named Hoare.

As Parsons-Goodwyn-Hoare, they'd been one of the early London Porter breweries. Though they never quite hit the big time, being more Stoke City than Manchester United. Between 1780 and 1830 their output was fairly constant at 60,000 - 70,000, while the big boys such as Whitbread, Barclay Perkins and Truman soared over 100,000 barrels and, in some cases, over 200,000 barrels.

Despite falling prey to a takeover by Charrington in 1933, one reminder of Hoare lived on. Their trademark and their brand name. Charrington adopted the Toby name and used it right up until their disappearance. The name even survived the closure of Charrington's brewery on the Mile End Road and the implosion of Bass Charrington. It may still be in use. It lasted until the new millennium, in any case. I wonder what the secret of it longevity was?

Here are the numbers, all nicely polished and laid out on a crisp, starched tablecloth:


Hoare beers 1870 - 1939
Year
Beer
Style
Price
size
package
FG
OG
Acidity
ABV
attenuation
1870
Porter
Porter






1012.99
1052.4
0.18
5.13
75.22%
1921
Stout
Stout
9d
pint
draught
1023.2
1054


3.97
57.04%
1922
KK
Strong Ale
9d
pint
draught
1018.6
1056.3


4.88
66.96%
1922
PA
Pale Ale
8d
pint
draught
1013.8
1047.3


4.34
70.82%
1922
Porter
Porter
6d
pint
draught
1011
1037.3


3.41
70.51%
1922
Stout
Stout
9d
pint
draught
1020.8
1056.8


4.65
63.38%
1922
X
Mild
6d
pint
draught
1008.8
1034.3


3.31
74.34%
1923
KK
Strong Ale
9d
pint
draught
1015
1055.5


5.26
72.97%
1923
PA
Pale Ale
7d
pint
draught
1012.2
1046.7


4.48
73.88%
1923
Porter
Porter
6d
pint
draught
1009.8
1034.5


3.20
71.59%
1923
Stout
Stout
9d
pint
draught
1020.4
1055.4


4.52
63.18%
1923
X
Mild
6d
pint
draught
1011.8
1034.3


2.91
65.60%
1925
PA
Pale Ale
7d
pint
draught
1010.6
1047.1


4.75
77.49%
1925
Stout
Stout
8d
pint
draught
1013.2
1052.7


5.13
74.95%
1925
Toby Ale
Pale Ale
5.5d
half pint
bottled
1011.5
1046.1


4.49
75.05%
1926
PA
Pale Ale
7d
pint
draught


1044.5






1926
Strong Ale
Strong Ale
8d
pint
draught


1052.2






1927
Brown Ale
Brown Ale
7d
half pint
bottled


1050.6






1927
Strong Ale
Strong Ale
8d
pint
draught


1054.2






1928
KK
Strong Ale
8d
pint
draught
1011.5
1052.1


5.28
77.93%
1928
PA
Pale Ale
7d
pint
draught
1009.9
1045.5


4.63
78.24%
1928
Porter
Porter
5d
pint
draught
1013.4
1037.9


3.17
64.64%
1928
Stout
Stout
7d
pint
draught
1012.57
1053


5.26
76.30%
1928
Strong Ale
Strong Ale
8d
pint
draught


1053.2






1928
X
Mild
6d
pint
draught
1012.2
1043.3


4.03
71.82%
1929
Brown Ale
Brown Ale
8d
pint
bottled
1012.8
1046


4.31
72.17%
1929
KK
Strong Ale
8d
pint
draught
1017.5
1055.3
0.07
4.90
68.35%
1929
LA
Mild
5d
pint
draught
1007.5
1034.1
0.05
3.45
78.01%
1929
PA
Pale Ale
8d
pint
bottled
1013.8
1047


4.30
70.64%
1929
Porter
Porter
5d
pint
draught
1009.2
1038.3
0.06
3.78
75.98%
1929
Stout
Stout
8d
pint
draught
1018
1056.2
0.09
4.95
67.97%
1929
X
Mild
6d
pint
draught
1011
1044.7
0.08
4.38
75.39%
1930
Golden Dinner Ale
Pale Ale
7d
pint
bottled
1010.6
1035


3.16
69.71%
1930
KK
Strong Ale
8d
pint
draught
1016.5
1055


4.99
70.00%
1930
Nut Brown Ale
Brown Ale
7d
pint
bottled
1011.2
1036


3.21
68.89%
1930
PA
Pale Ale
7d
pint
draught
1007.6
1047


5.14
83.83%
1930
Porter
Porter
5d
pint
draught
1010.2
1037


3.47
72.43%
1930
Stout
Stout
8d
pint
draught
1022.6
1055


4.18
58.91%
1930
Strong Ale
Strong Ale
8d
pint
draught


1053.2






1930
Toby Stout
Stout
8d
pint
bottled
1013.6
1042


3.67
67.62%
1930
X
Mild
6d
pint
draught
1014.4
1046


4.09
68.70%
1931
Brown Ale
Brown Ale
8d
pint
draught
1007.9
1037.6
0.07
3.86
78.99%
1931
KK
Strong Ale
8d
pint
draught
1015.9
1052.3
0.06
4.72
69.60%
1931
Nut Brown Ale
Brown Ale
9d
pint
bottled
1010.4
1030


2.53
65.33%
1931
Oatmeal Stout
Stout

pint
bottled


1036






1931
PA
Pale Ale
7d
pint
draught
1010.4
1046.5
0.08
4.69
77.63%
1931
Stout
Stout
8d
pint
draught
1012.6
1054.2
0.14
5.41
76.75%
1931
Strong Ale
Strong Ale
8d
pint
draught


1052.4






1931
Toby Ale
Pale Ale
9d
pint
bottled
1010.8
1040.7


3.88
73.46%
1931
Toby Brown Ale
Brown Ale
9d
pint
bottled
1009.8
1034.9


3.25
71.92%
1931
Toby Stout
Stout

pint
bottled
1016
1044.4


3.67
63.96%
1931
X
Mild
6d
pint
draught
1013
1045.1
0.06
4.16
71.18%
1931
XXX
Strong Ale
8d
pint
draught
1010
1045
0.07
4.55
77.78%
1932
Brown Ale
Brown Ale
9d
pint
bottled
1010.8
1034
0.05
3.00
68.24%
1932
PA
Pale Ale
8d
pint
draught
1010.2
1044
0.06
4.39
76.82%
1932
Stout
Stout
8d
pint
draught


1042.4






1932
Strong Ale
Strong Ale
8d
pint
draught


1047.6






1932
Toby Ale
Pale Ale
9d
pint
bottled
1013.6
1043
0.05
3.81
68.37%
1932
X
Mild
6d
pint
draught
1008.9
1038
0.07
3.78
76.58%
1933
Family Stout
Stout

pint
bottled
1014.9
1047.7
0.06
4.25
68.76%
1933
Golden Brown Ale
Brown Ale
8d
pint
bottled
1007.2
1030
0.05
2.96
76.00%
1933
Imperial Ale
Strong Ale
9d
half pint
bottled
1015.5
1077.9
0.10
8.18
80.10%
1933
Nut Brown Ale
Brown Ale
8d
pint
bottled
1009.4
1032
0.05
2.93
70.63%
1933
Oatmeal Stout
Stout
9d
pint
bottled
1015
1032
0.05
2.19
53.13%
1933
PA
Pale Ale
7d
pint
draught
1007.8
1043
0.07
4.58
81.86%
1933
Stout
Stout
8d
pint
draught
1013.8
1042.2
0.11
3.67
67.30%
1933
Strong Ale
Strong Ale
8d
pint
draught


1049.4






1933
X
Mild
5d
pint
draught


1035.2






1933
XXX
Strong Ale
7d
pint
draught
1011.7
1046
0.08
4.45
74.57%
1934
PA
Pale Ale
7d
pint
draught


1045.3






1934
Stout
Stout
8d
pint
bottled


1044.6






1934
X
Mild
5d
pint
draught
1010.5
1037
0.07
3.43
71.62%
1939
X
Mild
6d
pint
draught


1036.8






Sources:
Whitbread Gravity Book
Truman Gravity Book
A dictionary of chemistry and the allied branches of other sciences, Volume 6 by Henry Watts, 1872, page 256

It's a pretty typical set of beers for a London brewery. Draught Mild, Porter, Stout, Bitter and Burton. Even one of those new-fangled bottled Brown Ales.

A thought's just crossed my mind. I wonder what they had on the outside of their pubs? Hoare in big letters could give someone with a poor grasp of spelling the wrong idea.


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