Visit the Shut up about Barclay Perkins site

Just for a change, a photo quiz. It's about time I provided a little light relief. All those numbers and shit.

What's the connection between this pub and Easter?

As a clue, here's a nearby pub I used to drink in (Tap Bitter and bottled Guinness mixed was my tipple):

If someone comes up with a good answer there may even be a prize.