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Quick question for beer bods: How much would you pay for a 330ml bottle of 9.9% beer? Don't want to lose money on it, or charge too much.
— Pastey (@pasteyh2g2) December 1, 2014
The above is not an easy question to answer in 140 characters, so we thought we’d think aloud in a blog post.

If it’s in a fairly commonly available style (double IPA, imperial stout, barley wine) and therefore has plenty of competition, we might pay*about £4 (drink at home) for the pleasure of*‘ticking’, and just in case it happens to be*the Promised Beer.
Thereafter, unless it was better than BrewDog Hardcore IPA (£2.85), Brooklyn Chocolate Stout (£3.82) or Adnams Tally Ho (£1.83) we probably wouldn’t be in a hurry to buy it again at that price.
If it was in a rare example of a particular style, had a cult reputation, or was an attempt to recreate an historic beer, we could be talked up to £5. (We paid £9.73 for a 660ml bottle of an 8.3% clone of Ballantine IPA c.1932*yesterday, so about £4.86 per 330ml.)
There are lots of factors which influence our assessment of value, (July 2012) and the judgement is always made in the moment, but the most important factor is probably this: what else we could get for the same money?
What Would We Pay? from Boak & Bailey's Beer Blog - Over-thinking beer, pubs and the meaning of craft since 2007


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