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“The addition of information about beer strength to labelling was driven, I think, as much by government and the health lobby as CAMRA, though I could be wrong. Before then, you went into a pub and you learned which beers were strong. Hürlimann lager, in the sixties and seventies, was 5% ABV, when most of the others were 4% or less, and got to be known as ‘Hooligan’. It wasn’t advertised as strong, but people worked it out.”

Richard*Harvey, PR for Allied Breweries in the 1970s, from an interview conducted for*Brew Britannia.
QUOTE: Hooligan Beer


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