Word of Mouth, the cheapest form of marketing.
Getting people talking is not as hard as you think, you just need to give them something to talk about.
In the current market everyone is trying exceptionally hard to deliver good service, so you are unlikely to shine above others. In my opinion it is better (and easier) to do something unexpected, funny and out of the ordinary.
Products such as our Football Urinal Mats will stick in peoples mind and give them a funny conversation starter.
Give it a try and share your success stories.