"a blend of beer and lemon"
http://www.morningadvertiser.co.uk/D...cohol-Foster-s
"a blend of beer and lemon"
http://www.morningadvertiser.co.uk/D...cohol-Foster-s
"Do I know where hell is? hell is in hello"
It's shandy ffs
http://en.wikipedia.org/wiki/Radler
recently Ales and Tales in Twickenham had on a Austrian-RadlerThey told me it was refreshing but were totally unaware that it was a shandy till i mentioned it.
These Global Corporate Abominations will try any ridiculous gimmick other than doing the obvious, create a decent beer at a reasonable price that people will drink.
When I used to go out cycling with a group in the late 70s / early 80s they were quite happy to be refreshed by copious amounts of Ridley's bitter in one of their delightful remote country pubs.
carlsberg citrus
http://www.morningadvertiser.co.uk/D...bv-beer-market
"Do I know where hell is? hell is in hello"
The marketing idiot claims that this is a response to "consumer trends" presumably as measured by someone from er, a marketing department. The cretin carries on to say that the lower strength beer category is growing 50% year on year. That's because the Global Corporate Abominations that produce this rubbish keep watering it down!
Obviously the choice of 2.8% ABV is purely a coincidence and bears no relation to the fact that this is the ABV where lower duty rates kick in, just like the coincidence with new 2.8% ABV beers being produced by Marstons and Greene King together with Lee's bottled Mild being knocked down to er, 2.8%.
Some of them are OK. Welton's Pridejoy is a good example: very tasty, drinks above its weight and and doesn't have that bloating effect from all the sugar in shandy and soft drinks. Ideal if you are driving.
I've a feeling the lager companies have to make them as shandies to get any taste at all into what is already an insipid product. To get any taste at all into lager it needs to be around 5% - it needs the body from the alcohol - but that brings problems in the wrong hands, hence Wifebeater's reputation. It's bloody awful when watered down to 3.8% or so like Calsberg in the UK. They haven't a hope in hell of making a drinkable 2.8% lager.
I've had a few Welton's beers and to me they seem to be a very good brewery.
I bet the Marstons and Greene King 2.8% ones aren't OK. I think the Lees bottled mild has been ruined. I know Brodie's has done one and was recently threatening a 2.8% mild, but as I don't drive I have no incentive to try it, even more so given that the King William prices are the same for all the Brodie's casks or keykeg, irrespective of strength. Why pay £2.45 for a pint of 2.8% mild when you can have a 12% stout for the same price (sometimes!)?