I don't think the village pub fits in with JDWs business plans. Even small rural towns cannot provide the throughput of customers that would make a 'Spoons profitable . I cannot think of one that is not in a busy place.Bromyard on a weekday afternoon just would not make the grade. I have found certain other pub/food outlets worse than 'Spoons for superchilling their beer.You have the choice of drinking it ice cold and no taste or wait for ever.
I think that there are more plusses for JDW than minuses.
P.S I did see a manager refuse to serve a drunken customer in one of the Reading 'Spoons. However the customer had fallen into a hrizontal position and it would have been impossible to get anymore into him.