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The Pub Curmudgeon - Two times better?
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On Easter Sunday I took my mother out for lunch to a pub that had a “two for one” offer on effectively all main meals. This meant that meals priced at around £9-£10 on the menu in fact ended up costing only a fiver each, which is pretty decent value. I understand the reasons for this – thinking you have got a £9.45 meal “half price” feels good, whereas if it was priced at £4.75 you would simply think it was cheap crap. But it comes across as distinctly arbitrary – it’s unfair if you’re dining on your own, and also, to a diminishing extent, if in an odd-numbered party. Wouldn’t the objective be better achieved, and returns maximised, if the individual meals were priced in a range from £5.50 to £7? The food, in the context of microwaved pub grub, was fine, by the way.
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