I doubt very much the name will change to Fortress, any more than it was called Patron when they were the owners. They may well rebrand at some point, but for the moment at least it can be expected...
Type: Posts; User: Pangolin; Excluded Forums: That Doesn't Go There!, Blog Tracker
I doubt very much the name will change to Fortress, any more than it was called Patron when they were the owners. They may well rebrand at some point, but for the moment at least it can be expected...
A pity - SJF were a pretty reliable owner of historic pubs and I doubt the new people will resist the temptation to modernise.
They will now own London's two largest breweries...
Incidentally, with around 380 pubs, that will put Fullers well up the list of pubcos, once it is completed.
Fullers official statement here http://https://www.fullers.co.uk/blog/brewery-articles/proposed-sale-of-fullers-beer-business-to-asahi
Can't see it being good news for anyone except shareholders....