Yes, I think if an opportunity arises to hand one over the bar, if in conversation with the staff/mgr, then that's when the card drop will be most effective; hopefully that person will then tell others in the pub about the site.
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My cards and T-shirt arrived safely this morning - many thanks Conrad. I like the motto on the back - "How's my Drinking?". Presumably you consulted trainman on apostrophe placement?
Mine not yet here, but how about in phone boxes along with the other "personal" cards ;)