Cooking Lager - Game of Lout
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As everyone who knows 'owt about beer knows, the great titanic struggle of the age is between Accountants and Brewers. Those suit wearing toss pots that only want to make beer as cheaply as possible whilst all wearing identical boring grey suits versus the true heroes. Those bearded lumberjack shirt wearing good guys that care passionately about beer and only want to make the best beer possible and damn the accountants. Damn them to Hell. Hell, if it wasn’t for the complexity of a corporation tax return we’d put them up against the wall and give them a good talking to about hops or some such shit until they sacked off accountancy and started up a craft brewery.
In proper Game of Thrones fashion there’s a new player in town. A new army in the fight for the Beery Throne. The Marketers. They aim to sell beer and whilst they rarely use dragons they sometime use tits because we all like tits and those that say they don’t are lying. Tits are great except when it’s sexist to like tits then they are not great and tits should not be used to sell beer. Not ever. Why not some sell beer to people with tits? What do people with tits like? Well if those tits are man tits what they want is to lose a few pounds, be less of a Jabba the Hutt so they might pull a lady with real life lady tits and that’s where diet products come in. The narcissism of the age being to look good for a selfie, less calories = Better!
Who should be designing beers? Accountants? Brewers? Nope, Marketeers. They've done surveys and stuff and know what you want. You want to be thinner.
You’ve got diet pop, low fat yogurt, sugar free chewing gum and now finally low-calorie beer! Not now finally. You could write a history of low calorie beer on the UK market and it would be a history of failure. Decades of products going past their sell by date & being dropped. Whilst the product has caught on in other countries with a plethora of “Lite” beers those products have crashed and burned in the UK. But you know, God loves a trier and when I spotted this cheeky little box of low calorie lager in my local Tesco I thought I’d treat myself.
330ml of 4% lager with fewer calories, fewer carbs and gluten free. Brewed by Camerons Breweryof Hartlepool under contract of a company that appears to specialise in low calorie booze products. It’s an adjunct free (all malt) lager as per the bottle info and comes in at 89 calories. That’s lower in calories than a Bud Light.
What’s it like? Duh. It’s a light lager. It’s lagery. Lighter than a Carling (and stronger than that 3.7% classic). More to it than a Bud Light. On a par with a bottle of Corona but with a smoother finish and arguably a better beer. I liked the stuff.
It won’t trouble those that like to sniff beer and talk about hops but I’d prefer to pick one of these cold ones and neck it whilst watching telly than a lot of regular lagers. You can chuck one down your neck without it touching the sides nor troubling your taste buds with considerable ease. If you like a Corona, you’ll like one of these. If you think Corona is Mexican piss, you’ll think this is English piss. Fine proud English piss of God’s own England.
The lass did ask why I was necking what she thought looked like ladies’ beer but I just called her a sexist and refused intimacy until she changed that sexist attitude to teach her a lesson. There's no sexism in this house. It’s £10 for a box of 10x330ml in Tesco. It’s alright, I liked it.
*I bought it with my own money I’d earned from hard graft and not received it for free, in case you’re wondering
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