Is Brewdog now for the middle aged?

On a recent birthday weekend I popped into Brewdog Manchester for a quick 11a.m. half to get me ready for the onslaught of fourteen 4-71 year olds wishing me well. The music was of my era...Green Day, Lit, Taking Back Sunday. Mid to late 90s or early 00s stuff

They were clearly targeting/playing music for the 40-somethings. I presume also why it was £3.2/half - they know their audience now have a few quid to spare now.

In ten years I wonder if Brewdog will seem old fashioned? I suspect they may track "my" generation and slowly become obsolete like older brewers if they can't appeal to younger generations.

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Originally Posted by Spinko

In ten years I wonder if Brewdog will seem old fashioned? I suspect they may track "my" generation and slowly become obsolete like older brewers if they can't appeal to younger generations.

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Their, and most brewers' problem is that "the Young" hardly drink,allegedly.

I was in BrewDog Manchester on Thursday evening just gone, and there was an eclectic mix of students, 40-somethings like me and people a lot older than me. There was also a chap in a wheelchair, a partially-sighted chap being led by his wife, and more coloured hair than you could shake a stick at. I don't recall the playlist, but I'd say it was a pretty inclusive venue and not slanted to one demographic or another.

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Originally Posted by Komakino

There was also a chap in a wheelchair, a partially-sighted chap being led by his wife, and more coloured hair than you could shake a stick at. I don't recall the playlist, but I'd say it was a pretty inclusive venue and not slanted to one demographic or another.

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When you write of 'coloured hair', do you mean dyed pink and green or is this a reference to the blue rinse granny brigade?