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17-09-2011, 17:48
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I was recently kindly sent a complimentary copy of the British Beer & Pub Association’s annual Statistical Handbook. This may come across as dry reading, but it contains a wealth of information about the brewing industry and the overall drinks market.

It shows that in 2010, the UK had the second highest beer and wine duties in the EU (only Finland being ahead) and the fourth highest spirits duties. UK per capita alcohol consumption was well below the EU median level, and less than France, Germany or Spain. But you’d never imagine that if you listened to Don Shenker and Sir Ian Gilmore.

No doubt my friend Cooking Lager will be pleased by the breakdown of the relative market share of ale and stout vs lager:

1970: Ale and stout: 98.0; Lager: 2.0
1980: Ale and stout: 69.3; Lager: 30.7
1990: Ale and stout: 48.6; Lager: 51.4
2000: Ale and stout: 36.4; Lager: 63.6
2010: Ale and stout: 24.6; Lager: 75.4

One of the most telling tables is the one breaking down on-trade draught beer sales by category, from which I have created the extract shown below.


http://1.bp.blogspot.com/-e6mE4ZE70gU/TnTMXpi3hnI/AAAAAAAAAro/PlGwNDyK_zs/s1600/beer+sales+table.jpg (http://1.bp.blogspot.com/-e6mE4ZE70gU/TnTMXpi3hnI/AAAAAAAAAro/PlGwNDyK_zs/s1600/beer+sales+table.jpg)

From 1980 to 2010, cask ale lost over three-quarters of its volume, and keg ale and stout over four-fifths. Even lager, although greatly increasing its market share, lost volume in absolute terms over that period.
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