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02-09-2011, 10:37
Visit the Boak and Bailey's Beer Blog site (http://boakandbailey.com/2011/09/02/the-big-session-comeback-tour/)

http://boakandbailey.com/wp-content/uploads/2011/09/altstadthofmat1.jpg (http://boakandbailey.com/wp-content/uploads/2011/09/altstadthofmat1.jpg)
We haven’t taken part in the session for a couple of years, mostly because we found ourselves struggling to fit in an opportunity to, e.g., drink a particular type of beer before it rolled around (http://boakandbailey.com/2009/02/07/a-semi-succesful-session/).
Anyway, it’s time to get back in the saddle so here we are again to talk about the art of beer labels, caps and coasters, for this month’s session hosted by HopHeadSaid (http://hopheadsaid.wordpress.com/2011/08/24/hopheadsaid-to-host-the-session-on-922011/).
We have a particular interest in commercial design and illustration and when it relates to beer, all the better. We’ve posted about it on more (http://boakandbailey.com/2011/07/27/branding-tips-for-small-breweries/) than (http://boakandbailey.com/2008/10/23/nice-branding-can-make-things-taste-better/) one (http://boakandbailey.com/2010/10/10/those-are-toothpaste-colours/) occasion and have been really enjoying this excellent blog about beer branding recently (http://www.pourcurator.com/).
The image above is one of our favourite bits of beer-related design and, perhaps not so coincidentally, comes from one of our favourite breweries.
What’s not to like? There’s sans serif typography (we have some sympathy with the Helvetica nerds (http://www.helveticafilm.com/)), a simple colour scheme reflecting the flag of Franconia and an equally simple graphic. All of this reminds us vividly of their pub in Nuremberg and their beers, all of which are also simple, unpretentious and clean.
You’ll note that the image above is a bit rough. It needed some restoration because this beermat, along with a stack of others from Germany, the Czech Republic and Belgium, lives in our kitchen and gets used every day. It’s a little bit of Nuremberg we can enjoy every day. As a result, it is covered in beer stains.
Mind you, that Satan cap art (http://boakandbailey.com/tag/satan/) isn’t bad either, and nor are the twin labels for the Brooklyn/Schneider collaborations (http://boakandbailey.com/2008/10/22/brooklynschneider-hopfen-weisse/).


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