SIBA 'Proud of British Beer'

[aleandhearty]

Yes, yes, the link's a straightforward steal from Pete Brown's site, but if this doesn't start making you salivate for a pint, nothing will. (Pauses to dab tear from corner of eye.)

http://vimeo.com/20430535

Enjoy. (Look out for the guy from Fullers spouting 'we brew the perfect match for great Brish cheeses' when it looks very much like French Brie on the plate!)

[RogerB]

Has a bit of a "Pork Pie makers of Melton Mowbray...." feel to it but anything that helps get the message across is fine by me. Made me feel a bit thirsty though.

[Conrad]

Firstly the video embedded:


http://vimeo.com/20430535

Sadly I am proud to be so cynical that I just find that type of advert irritating (and left me with a true Prudential feeling (http://www.youtube.com/watch?v=0b3pmtgKixU) of 'Wanting to be a tree'), but as Roger says, well done to anything that gets the message across.

Universal plaudits across multiple blogs yesterday as well (these are just the ones we follow):
Pete Brown (http://petebrown.blogspot.com/2011/03/proud-of-british-beer.html)
HardKnott Dave (http://hardknott.blogspot.com/2011/03/proud-of-beer.html)
Raising the Bar (http://raisethebeerbar.blogspot.com/2011/03/proud-of-our-industry.html)
The Pub Curmudgeon (http://pubcurmudgeon.blogspot.com/2011/03/british-pride.html)
Pencil and Spoon (http://www.pencilandspoon.com/2011/03/im-proud-of-british-beer.html)

Edit: Dammit, now I am thirsty as well!

[PaulOfHorsham]

it looks very much like French Brie on the plate!) :notworthy: Not Somerset Brie? Respect!

[aleandhearty]

:notworthy: Not Somerset Brie? Respect!

:D I did wonder, to be honest. However, I've never seen a Somerset Brie look that appetising. There again, I don't shop at Paxton & Whitfield or La Fromagerie. Mind you, the debatable merits of SB pale into insignificance compared to German Feta - vile stuff.

[oldboots]

Mind you, the debatable merits of SB pale into insignificance compared to German Feta - vile stuff.

'ere, how come the Germans can call it Feta when Yorkshire's own Shepherds Purse (http://www.shepherdspurse.co.uk/) had to change the name of their's to Yorkshire Fettle 'cos the Greeks objected?

[aleandhearty]

'ere, how come the Germans can call it Feta when Yorkshire's own Shepherds Purse (http://www.shepherdspurse.co.uk/) had to change the name of their's to Yorkshire Fettle 'cos the Greeks objected?

I'd forgotten all about that! However, I now remember it being very acrimonious at the time. Regarding the German stuff, I don't know. Maybe it was the careful wording on the packaging?