View Full Version : The Pub Curmudgeon - Race to the bottom

Blog Tracker
13-02-2011, 11:21
Visit The Pub Curmudgeon site (http://pubcurmudgeon.blogspot.com/2011/02/race-to-bottom.html)

http://3.bp.blogspot.com/-qUQY6Wq0AWQ/TVe9WmDp57I/AAAAAAAAAc8/rsCUwjCYrEA/s200/Sky-3D-Football-Pubs.jpg (http://3.bp.blogspot.com/-qUQY6Wq0AWQ/TVe9WmDp57I/AAAAAAAAAc8/rsCUwjCYrEA/s1600/Sky-3D-Football-Pubs.jpg)
Yesterday, the Manchester football Derby was screened on Sky TV at 12.45 pm. So I avoided going to the pub at all that lunchtime, as I expected them all to be full of raucous football supporters. I actually poked my nose around the door of one local pub at about 3.45, and it still was.

I have written before (http://pubcurmudgeon.blogspot.com/2010/12/half-of-all-advertising-is-wasted.html) about how so many local pubs seem to be competing with each other in promoting live football and karaoke. I don’t deny that televised football has a strong following and draws many customers in, but on the other hand plenty of others have little or no interest in it. Licensees seem to take the view that if they don’t have it, they will lose trade, but across pubs as a whole many potential customers will be deterred, and of course Sky Sports costs pubs a huge amount of money. It’s a case of waiting for the other guy to blink first. As with many other things, surely a diversity in offer is in the interests of the pub trade as a whole, rather than everyone trying to appeal to the lowest common denominator.

It’s also very noticeable that most of the pubs that have closed recently have made increasingly desperate attempts to draw in customers by promoting cheap meals, karaoke and live footie.

Going to the pub is expensive compared with drinking at home, and if anything that differential is going to widen in the future. So, while it might seem a good idea in the short term, in the long run pitching your appeal at downmarket customers doesn’t look like a very sound business strategy.

(awaits tirade of faux laddery from Cooking Lager...)

More... (http://pubcurmudgeon.blogspot.com/2011/02/race-to-bottom.html)