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12-02-2011, 16:43
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Well, it seems that most readers don’t very much. I asked the question “Do you drink canned beer?” and the 76 responses broke down as follows:

No, never: 16 (21%)
Only when it's free: 18 (24%)
Yes, occasionally: 32 (42%)
Yes, regularly: 10 (13%)

Not a huge wave of enthusiasm there, although 55% were at least occasionally willing to fork out their own money for canned beer, and only 21% would refuse a can if offered one at a friend’s house or party.

I’m not trying to be a cheerleader for cans – and my answer was “occasionally” – but it is worth pointing out that cans do have advantages over bottles in terms of better recyclability, lower weight (thus reducing transport costs) and protecting beer from light.

If the taste issue can be overcome, which my recent sampling of Courage Directors suggests is possible, then I can see an increasing number of “quality” beers appearing in can in the future, although there are still a lot of preconceptions to overcome. As on other issues, BrewDog are putting their nose out in front – it will be interesting to see how many readers will be trying canned Punk IPA (http://www.brewdog.com/blog-article/can-it-up-punk) once it hits the shops.
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