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18-01-2011, 11:43
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http://3.bp.blogspot.com/_Z_KJfjSAj6o/TTVmrCZ_BzI/AAAAAAAAF18/24QyN9SN26A/s200/BREWDOG%2BFONT.jpg (http://3.bp.blogspot.com/_Z_KJfjSAj6o/TTVmrCZ_BzI/AAAAAAAAF18/24QyN9SN26A/s1600/BREWDOG%2BFONT.jpg) Controversial is a word often ascribed to cult Scottish outfit BrewDog, and in a move that's bound to divide opinion once more, the brewery has decided that it's future is now in keg. What's more West Yorkshire's number one dawg outlet, right here in Huddersfield, has wasted no time installing a brand new font to ensure that fans old and new are on the receiving end of the re-vamped output.


The Grove at Spring Grove Street is currently offering both Proto Punk (5.6%) and 77 Lager (4.9%) at around the £3 a pint mark and very good they are too. Having drunk a lot of bottled Punk IPA, the transition was an easy one for me. Carbonation was just right (no gassy rubbish this!) and if temperature's an issue then a couple of minutes hugging your glass will soon sort it. As a life long cask fan I was initially a little uneasy about this radical move but have to admit that BrewDog's States-style beers are perfectly suited to this dispensing method.




However where I feel the boys have really missed a trick is in the font design. Free from the shackles of the traditional handpump, surely here was an opportunity to really make a statement on the bar. Rather than the unimaginative design we see here, why not have something truly eye-catching. My vision? A steampunk themed dispenser that wouldn't look out of place on the bridge of Jules Verne's Nautilus - now that really would be the dogs!
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