Blog Tracker
29-11-2010, 22:36
Visit the Woolpack Dave's Beer and Stuff site (http://hardknott.blogspot.com/2010/11/burgeoning-march-of-craft-keg.html)
http://1.bp.blogspot.com/_O84sLy2BcMw/TPQuaKUSXsI/AAAAAAAAAuQ/pYZsZBAoQYk/s400/LondonDrkerBrewDog.png (http://1.bp.blogspot.com/_O84sLy2BcMw/TPQuaKUSXsI/AAAAAAAAAuQ/pYZsZBAoQYk/s1600/LondonDrkerBrewDog.png)I'm really not keeping up with stuff that is happening these days. It's very frustrating because there is a lot happening it would seem. BrewDog have gone and done it again and got everyone all worked up about stuff. James is reported to have said (http://www.thepublican.com/story.asp?storycode=68283) that there is no future in cask beer and keg is the future. His comments, which are a little derogatory regarding CAMRA and suggesting that cask beer is stuffy and a poor way to introduce people to beer, have got some all properly insulted.
During my trip to the deep south last week I picked up a copy of The London Drinker (http://www.londondrinker.org.uk/). It's the rather well put together magazine of the London CAMRA branches. Towards the back there is a somewhat vitriolic rebuke to Mr Watt's comments1.
I'm somewhat bemused. First of all, what is the most common form of dispense for beer in the UK, or for that matter, in the world? Yup, it is keg. So of course keg is the future, silly.
http://3.bp.blogspot.com/_O84sLy2BcMw/TPQz2rqWQmI/AAAAAAAAAuY/D7aXZoYuOzk/s320/Picture%2B34.png (http://3.bp.blogspot.com/_O84sLy2BcMw/TPQz2rqWQmI/AAAAAAAAAuY/D7aXZoYuOzk/s1600/Picture%2B34.png)Secondly, is it the future for craft beer? Well, what is craft beer anyway? Why is crap cask made by major national brewers, like Marston's for instance, considered craft? It's pants. Give me the choice between a pint of Pedigree on cask or a pint of Trashy on keg which do you think I'd choose? Which would you choose? Which is craft? And who cares if it is craft if it tastes good anyway? Or perhaps tastes crap?
Of course there is a future for cask. Of course there is a future for keg, that one ain't going away. BrewDog, Lovibond, Meantime and Thornbridge all produce keg. Summer Wine brewery is playing with it and we will be too before long.
Although we sell some BrewDog we haven't sold any of their keg, yet. We're not stupid, this is conservative2 Cumbria and the market for craft keg is yet to be developed. Here they tend to like a Guinness and blue WKD3 cocktail. So we make do selling cask and bottle. I need to develop my own craft keg market before I start letting James in on that.
But whatever, I am becoming increasingly amused at this "war" between cask and keg. I'm absolutely sure that James has deliberately set out to wind up some cask hard-liners. It's worked; in this case he's gone and got his logo in a CAMRA mag - for FREE.
Really, you have to tip your hat.
-------
1I can't link directly to the on-line version. A shame that, but at least it is on-line.
To access the article select publication year "2010" then select Edition "Volume32 No6" and then scroll down until you see the logo for "....this latest threat to cask ale......" that is BrewDog.
2Take care to note capitalisation, it is so important. Alfie, are you listening?
3No, really, there is one bloke in our "local" who drinks nothing else. He even puts up with a short pint of Guinness so he can still fit in his WKD - there is really no accounting for taste.
https://blogger.googleusercontent.com/tracker/2446074078505386356-1717958635122050764?l=hardknott.blogspot.com
More... (http://hardknott.blogspot.com/2010/11/burgeoning-march-of-craft-keg.html)
http://1.bp.blogspot.com/_O84sLy2BcMw/TPQuaKUSXsI/AAAAAAAAAuQ/pYZsZBAoQYk/s400/LondonDrkerBrewDog.png (http://1.bp.blogspot.com/_O84sLy2BcMw/TPQuaKUSXsI/AAAAAAAAAuQ/pYZsZBAoQYk/s1600/LondonDrkerBrewDog.png)I'm really not keeping up with stuff that is happening these days. It's very frustrating because there is a lot happening it would seem. BrewDog have gone and done it again and got everyone all worked up about stuff. James is reported to have said (http://www.thepublican.com/story.asp?storycode=68283) that there is no future in cask beer and keg is the future. His comments, which are a little derogatory regarding CAMRA and suggesting that cask beer is stuffy and a poor way to introduce people to beer, have got some all properly insulted.
During my trip to the deep south last week I picked up a copy of The London Drinker (http://www.londondrinker.org.uk/). It's the rather well put together magazine of the London CAMRA branches. Towards the back there is a somewhat vitriolic rebuke to Mr Watt's comments1.
I'm somewhat bemused. First of all, what is the most common form of dispense for beer in the UK, or for that matter, in the world? Yup, it is keg. So of course keg is the future, silly.
http://3.bp.blogspot.com/_O84sLy2BcMw/TPQz2rqWQmI/AAAAAAAAAuY/D7aXZoYuOzk/s320/Picture%2B34.png (http://3.bp.blogspot.com/_O84sLy2BcMw/TPQz2rqWQmI/AAAAAAAAAuY/D7aXZoYuOzk/s1600/Picture%2B34.png)Secondly, is it the future for craft beer? Well, what is craft beer anyway? Why is crap cask made by major national brewers, like Marston's for instance, considered craft? It's pants. Give me the choice between a pint of Pedigree on cask or a pint of Trashy on keg which do you think I'd choose? Which would you choose? Which is craft? And who cares if it is craft if it tastes good anyway? Or perhaps tastes crap?
Of course there is a future for cask. Of course there is a future for keg, that one ain't going away. BrewDog, Lovibond, Meantime and Thornbridge all produce keg. Summer Wine brewery is playing with it and we will be too before long.
Although we sell some BrewDog we haven't sold any of their keg, yet. We're not stupid, this is conservative2 Cumbria and the market for craft keg is yet to be developed. Here they tend to like a Guinness and blue WKD3 cocktail. So we make do selling cask and bottle. I need to develop my own craft keg market before I start letting James in on that.
But whatever, I am becoming increasingly amused at this "war" between cask and keg. I'm absolutely sure that James has deliberately set out to wind up some cask hard-liners. It's worked; in this case he's gone and got his logo in a CAMRA mag - for FREE.
Really, you have to tip your hat.
-------
1I can't link directly to the on-line version. A shame that, but at least it is on-line.
To access the article select publication year "2010" then select Edition "Volume32 No6" and then scroll down until you see the logo for "....this latest threat to cask ale......" that is BrewDog.
2Take care to note capitalisation, it is so important. Alfie, are you listening?
3No, really, there is one bloke in our "local" who drinks nothing else. He even puts up with a short pint of Guinness so he can still fit in his WKD - there is really no accounting for taste.
https://blogger.googleusercontent.com/tracker/2446074078505386356-1717958635122050764?l=hardknott.blogspot.com
More... (http://hardknott.blogspot.com/2010/11/burgeoning-march-of-craft-keg.html)