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28-10-2010, 17:28
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Tee hee, James Watt of BrewDog – never knowingly uncontroversial – has said that keg is the future (http://www.thepublican.com/story.asp?sectioncode=7&storycode=68283) of craft beer in Britain.
“I don’t think cask is an appealing way to get people into beer,” said Watt. “Cask is more sleepy, stuffy, traditional and just has this kind of stigma attached to it which isn’t going to get young people excited.
“It’s all CAMRA, beards, sandals, beer bellies, hanging out at train stations at the weekend. We think keg beers could be the future of craft beers in the UK.”
Watt also argued keg better suits the beer styles the company produces. Keg also has the advantage of allowing bars to stock interesting and unusual draught beers where they don’t have the turnover for cask.
It would be amusing to see a few CAMRA fuddy-duddies squirming if forced to make a choice between cask Greene King IPA and keg Punk IPA.
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More... (http://pubcurmudgeon.blogspot.com/2010/10/dog-amongst-pigeons.html)
Tee hee, James Watt of BrewDog – never knowingly uncontroversial – has said that keg is the future (http://www.thepublican.com/story.asp?sectioncode=7&storycode=68283) of craft beer in Britain.
“I don’t think cask is an appealing way to get people into beer,” said Watt. “Cask is more sleepy, stuffy, traditional and just has this kind of stigma attached to it which isn’t going to get young people excited.
“It’s all CAMRA, beards, sandals, beer bellies, hanging out at train stations at the weekend. We think keg beers could be the future of craft beers in the UK.”
Watt also argued keg better suits the beer styles the company produces. Keg also has the advantage of allowing bars to stock interesting and unusual draught beers where they don’t have the turnover for cask.
It would be amusing to see a few CAMRA fuddy-duddies squirming if forced to make a choice between cask Greene King IPA and keg Punk IPA.
https://blogger.googleusercontent.com/tracker/5623537812609722663-8441698376474020455?l=pubcurmudgeon.blogspot.com
More... (http://pubcurmudgeon.blogspot.com/2010/10/dog-amongst-pigeons.html)