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23-10-2010, 14:20
Visit the Boak and Bailey's Beer Blog site (http://boakandbailey.com/2010/10/23/marketing-beer-a-process/)

http://www.boakandbailey.com/wp-content/uploads/2010/10/beermarketingprocess-300x225.png (http://www.boakandbailey.com/wp-content/uploads/2010/10/beermarketingprocess.png)

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The above chart is inspired by various conversations with and emails from public relations and marketing people in the last few months, many of whom seem to be struggling manfully to sell shite beer. Future version will no doubt be bigger and more complex… suggestions welcome.



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