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07-03-2024, 07:10
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It may be hard to believe now, but the Big Six, in their prime during the 1970s, were some of the largest brewing groups in the world. But, while large breweries on the continent, such as Carlsberg and Heineken have continued to grow, the UK's biggest breweries all fell by the wayside.

When Watney Mann were making deals with Carlsberg in the early 1970s, they were by far the larger brewery of the two. At least in terms of the quantity of beer produced.

The figures are from slightly different dates, Carlsberg being for 1969 and Watney and Bass Charrington from 1976. Even Watney, one of the smallest of the Big Six, produced more than double as much as Carlsberg. Which must have had an impact on the relations between the two. I've included Bass Charrington, the largest of the Big Six, for comparison.

So where did it go wrong for the big UK brewers? They didn't expand internationally. Or at least not as much and not as successfully. Obviously, there wasn't quite the incentive for this as there was for brewers like Carlsberg and Heineken, whose home markets were much smaller.


Carlsberg vs the Big Six



hl
barrels


Denmark consumption
4,830,000
2,951,256


Total Carlsberg
3,571,000
2,181,974


Carlsberg exports
825,000
504,096


Carlsberg domestic
2,746,000
1,677,877


% Carlsberg domestic
56.85%



Bass
12,831,060
7,840,111


Watney
7,698,636
4,704,067


Source:




Brewers' Guardian, Volume 99, April 1970, page 75.


“The Brewing Industry, a Guide to Historical Records” by Lesley Hammons & Alison Turton.






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